Follow your type
To make the effects of colours choice and matching more smart and appealing, we took the next step and divided the tones from Colours on Nature according to their chroma (intensity of hue) and lightness (level of lightness of the hue versus white and black), establishing 9 colour types and then naming them.
Each of the type is supplemented with information about the way those colours are perceived by man and impression they create. Smart combining of types according to rules of colour psychology, can strengthen the final message of the building and create synergetic effect between colour and facade form.
Being the most neutral and bright colours of the whole range, they create a spacious and light sensation.
Having little more chroma than the off-whites. These delicate colours appear subtile, gentle, quiet and reserved.
Fresh colours that appear dreamy, but also bright, clear and cheerfull.
With their highest chroma, these colours are the most vivid and stimulating of the whole range.
5. LIGHT BASIC
Having little chroma and grey these colours appear peacefull and sensible.
With their little chroma and medium grey, these colours create a sofisticated and relaxed atmosphere.
Colours that act soothing by their medium chroma and grey.
Having a very high grey level and very little chroma, they act formal and add a sense of mystery.
Due to their high chroma and level of grey, these colours are deep and rich giving you that hearty, comforting feeling.
Table shows 9 colour types placed on chroma/ lightness scales in a simplified way, to better explain their mapping and differences.
Combining types suggestions
Colour combinations are more stimulating when increasing their contrast. This can be achieved by contrasting chroma, grey-level/lightness or a combination of both. Each of those contrasts can be created in different ways. Presented examples do not show every possibility.
EXAMPLE OF CHROMATIC CONTRAST: OFF WHITE – SOFT – FRESH – VITAL
These types have increasing colour saturation but very little influence of grey. Off-whites are neutral and light, while Vitals are eye catchers and stimulating. Combine them for the biggest chromatic contrast.
EXAMPLE OF GREY LEVEL CONTRAST: OFF WHITE – LIGHT BASIC – BASIC – DARK
These types have (nearly) equal chroma levels, but show an increase in grey level. Dark has the highest grey level, adding a lot of “weight”. Variation in grey level can be used to create colour contrasts. The biggest contrast in grey level is between the Off-whites and the Darks.
EXAMPLE OF COMBINATION CONTRAST: OFF WHITE – NATURAL – DEEP
Natural and Deep colours have balanced chroma and grey level. Their combination with Off-white creates a large contrast in chroma and grey level. Another examples of both contrasts, is e.g. Vital – Basic combination, Off-white – Deep – Fresh combination, Light basic – Fresh – Dark combination and Off-white – Basic – Vital combination.
Combine maximum 3 types on the same building. Try not to use the same type next to each other – it is better to have different type in between. Colours combination is just one of many factors which affect the final effect of the facade. The other influencers are: the proportions, volume of the coloured surface, materials, dimensions, to name but a few.