Facades have many natural enemies. They are permanently exposed to the rigors of the weather. All around the clock, 365 days a year. Fog, snow, frost - all this means moisture. And moisture is just as detrimental to brick and clinker masonry as it is to mineral plasters, tiles and cementitious grouts. If moisture is allowed to penetrate, often a drawn-out process that may go unnoticed at first, the damage caused in the long run does not only produce unsightly surfaces, but also presents a serious threat to the entire building fabric. Hence, this calls for smart and sustainable solutions.